The Digital Marketing Funnel

A marketing funnel is a series of strategies that guide customers through the process from first contact to the eventual transaction. For example, this might include email campaigns and social media ads in addition to actually being available for purchase…

Title Tag Optimization

What is a title tag? A title tag is a vital piece of information that exists in the head section on each webpage. It tells you what subject matter you will find, right from the start so it’s easier to…

What are HTML Image Tags?

What are HTML Image Tags? HTML Image Tags are the code that tells your website where to find images, how they should be loaded, and what their dimensions are. They also tell you if there is any text that will…

What are HTML Link Tags?

Every website has a backbone, and that is hyperlink text markup. HTML tags determine how content on pages appears; users see exactly what they are told by the backend code of their browser because it translates into visuals for them…

What are HTTP codes and how do HTTP codes impact SEO?

What are HTTP codes? Website servers on the internet help to identify the cause of a problem when a web page or other resource does not load properly by giving standard response codes called HTTP status codes. Why are HTTP…

What Is a Landing Page and Why Are They Important?

What is a Landing Page? Landing pages are a great way to capture leads and convert them into customers. Websites often use landing page templates as an easy, cost-effective solution for capturing customer information or promoting products on social media…

What is a Slug and Why Do They Matter for SEO?

What is a URL slug? What is a Slug? A slug describes the web page name of your blog post or article. It can containletters or numbers but no spaces are allowed. It is the part that starts after a…

What is an HTML A Tag?

HTML tags have been a part of the internet since its conception, and they are used to formatelements such as text or images. The most common HTML tag is <html>, which denotes thateverything on the web page belongs in the…

What is Call-to-Action and why are they important?

When a user finds content that they enjoy, it’s likely going to be beneficial if you can get them todo something afterward. For example, one thing your users may want is more information onthe subject or some other related resource…