What is Semantic Search? Why is Semantic Search important?

What is Semantic Search?

Semantic search offers the ability to find more personalized, meaningful, and relevant results for searchers through logic. Search engines use the context of queries such as location or previous searches in order to offer users what they’re looking for most efficiently. Semantically speaking, Google is able to understand a user’s intent by understanding their language within queries which leads them towards providing better-customized content 

Why is Semantic Search important?

Every SEO individual, team, or company is always looking for something that helps them to rank their site higher in search results. In the war of positions, semantic search is a secret weapon that helps you to win this war.

Nowadays, the focus is placed on semantic search because with this improvement, Google will be able to better determine the specific information that users or searchers are looking for and offer a more personalized experience.

For example, if I want to play GTA V on my laptop and don’t know whether it will support the game or not?

Then I might search like this,

Firstly, I found a site on the top of Google’s search results that helped me find out if I can play GTA V on my laptop.

Then you can find the “People also ask” section of Google that helps you to find out what other people are looking for and the answers to their questions.

Google, not just only provides what users need but also has a lot of information that is similar to the things users are searching for. It connects people with different perspectives on any given topic all from one source.

So, semantic searches ultimately help users find out more relevant information as per their searched term, and content writers are able to create a topic that drives traffic by writing a piece that is tailored for the user’s interests.