The beginner’s guide to link building

Link building is one of the most important aspects of SEO and can be a driving force for acquiring more traffic. When combined with strong technical foundations, on-page optimization, excellent content creation skills, as well as pleasing user experience design practices – link building becomes an incredible tool in your arsenal for generating organic search engine rankings.

It is never a good idea to do low-quality link building. While it may work for the short term, you are risking your organic search in the long run if you use these techniques. For link building, Quality, relevance, and authenticity are three key pillars for long-term success in organic search. 

So, let’s get started gradually with easy baby steps. We have everything covered that you will need to understand to start your link building with best practices. 

What is Link Building?

Link building is a strategy to help you get hyperlinks (links) from other related websites to yours, which helps search engines find new content on your website easily. It can also be done as an outreach campaign with other websites, so they will link back to your site and make it easier for people to navigate the web.

Link building has two different purposes: increasing visibility of existing content, or finding opportunities such as creating links from one page on another website in order to reach out even further.

Links are the glue that binds any web page to another, but not all links were created by conscious efforts of SEOs. Some links are created without one’s own effort, for instance, a vlogger bought a new camera and loved it, so he gave a link in one of his blogs to the retailer from whom he bought it. 

How do Links Help Search Engines?

The search engines use links to discover new web pages and rank the results. Google searches the Web to find new websites and then ranks them accordingly.

The way Google finds these sites is by looking at links that point from one site to another – if a website has many of these “inbound” or incoming links, it will rank higher in search results than less well-connected web pages.

This means that search engines have two ways to use links; 

  1. Find new web pages linking and use them in search results later.
  2. Measure the authority of links to a web page and determine how well it should rank on any search result.

A search engine’s job is to crawl the web and then extract, or ‘crawl’ all of the content from those sites. The crawler has a keen eye for relevant keywords that match what you ask it to find on your behalf. It will also decide if any website is worthy enough in its opinion by looking at things like links leading into and out of pages as well as how high up they rank among other popular websites.

How to benefit from link building as a business?

Link building is not only good for improving SEO rankings and traffic from organic searches, but it also has a range of other advantages that can help your business. Not only are links created as you do things with the central goal to generate them; they can come naturally in many different ways as we have discussed above. For example, if you have just launched a tool that is very unique and addresses a massive problem, and people are going crazy about your product, that’s when you start getting uninvited yet authoritative links to your website. 

So, to sum up, you may have not written a brilliant blog or created a useful tool just to get links but for other reasons, but good things attract good things, so as a result, you get links. Which has a bigger impact on your internet existence. Listed down are some of the benefits of link building that would help you achieve bigger goals;

Relationship Building

Link building can be difficult for small businesses, but it’s an important part of a holistic marketing strategy. Building links involves promoting your own content on other relevant sites and outreaching there to get people talking about you and sharing what you’re doing with their networks. Building relationships with key influencers in your industry is important because of the potential advantages you could receive. Outreach can not only be used as a tool to get links, but it also has other benefits like building long-term sustainable connections and a highly regarded reputation for your business.

Getting Referral Traffic

It is not just your rankings that are affected by links, but also the amount of traffic you receive. For instance, a link from an authoritative website could lead to increased referral traffic for your site or even conversions and sales as well. Authoritative websites and websites with similar topics can boost up your traffic in such a way that their users or readers are in search of what you’re writing, that is why we tend to hear, always create links with similar topic websites. 


In a world where everyone is fighting to be seen and heard, it’s important for any business or individual to establish themselves as an authority in their niche. Your company can do this by creating good content. A great way of doing so is through publishing industry data that will show your expertise in the field (and demonstrate why you should be considered an expert). When reaching out to other companies/individuals with links back from your own website, they know exactly who these outreach emails are coming from – someone knowledgeable about what they’re talking about.

Hope you get a clear idea of what link building means and how you can benefit from it. Another, very easy-to-understand blog is written on Backlinks (Link Building) on our blog, head to read it.