Title Tag Optimization

What is a title tag?

A title tag is a vital piece of information that exists in the head section on each webpage. It tells you what subject matter you will find, right from the start so it’s easier to navigate through your search results when trying to locate specific content or information online.

As I am looking for camping gear,

So, through title tag users can easily identify the website that has relevant information for whatever it is they are searching for.

Why is the title tag important?

On-page SEO is important for Google rankings because it provides context about the page to both users and search engines. Titles tags are one of many strategies that help give a better idea as to what each webpage contains, which in turn helps with reaching high Google ranks.

Imagine if you are looking for a tetra milk pack, there may be two products. One of them has the company name on it while the other one is just an unmarked package. What would you choose?

Does the same thing apply to your website do users want to visit your site if you can’t tell them that this is about whatever kind of business or topic it’s supposed to represent?

How to optimize your title tag?

Optimize your title length:

Title tags should be between 50-60 characters in length, although Google has not specifically come out and said that title tags need to be this specific number of words. This is because if your title tag is longer than 60 characters it could mean a decrease in site traffic from search engines such as Google.

To check how your title tag perform on SERPs you can use Moz Title Tag Tool

Use of primary keywords:

The title tag is the most important on-page SEO element. Having your primary keyword in it will help you rank higher and attract more customers to what your website has to offer.

Be relevant:

A good title helps a website and its content to be easily found by search engines. Relevant titles will also help increase user engagement, which can lead to higher traffic numbers for your site over time.

Engaging and interesting:

A catchy title is a very first thing that makes a user click on your website. Make sure it’s relevant so they don’t get turned off by what you’re trying to sell or promote in such an early stage of their browsing experience