What is a Slug and Why Do They Matter for SEO?

What is a URL slug?

What is a Slug? A slug describes the web page name of your blog post or article. It can contain
letters or numbers but no spaces are allowed. It is the part that starts after a backslash in a URL
to describe the sub-directory or a blog post.

For example; 

Blog post: www.brandoverflow.com/blog/what-is-search-intent

Feature page: www.brandoverflow.com/seo-audit

Why is a slug important for SEO?

Slugs are a fantastic way to include keywords in your URL structure that can help Google rank
content for specific search intent. The example above demonstrates how the slug is able to
communicate what type of information will be on the webpage, which means users may have an
easier time navigating through web pages when they’re linked together based off of their slugs.

A good slug should make it easy for people and machines who want to find just what they are
looking for online – this goes back again into considering user experience as well.

Websites with cryptic URLs are a problem. They’re not only hard to remember, but they make
the website seems unreliable and unprofessional.

A slug is that web address you see on websites like Facebook or Google+, where it can be
difficult for users to read what’s going on because of all those confusing characters: ***?-
*[email protected]!#”&^%[email protected]#()_+{}|[]”. These slugs don’t look very trustworthy either – this means nobody
wants to click them.

URL slugs are important because it’s the part of the URL that people use to share links on
social media and in emails. The more you’re shared, the better your search engine rankings will
be and you are shared only when your slug looks easy and authentic.

The importance of a strong, descriptive URL is far more than just for SEO or basic website
navigation–a catchy URL helps make sure that visitors who come across you on social media
will be able to easily share it with their friends using any platform. A good URL slug ensures that
the Google crawlers can find your page and know what they’re going to get when they arrive.

Slugs are important for search engine ranking

The more creative your URL is, the better. Google weighs a lot of factors when deciding where
to rank you on its search engine because it wants people to find what they’re looking for with as
few clicks possible; one way that’s just dying in SEO rankings these days are those boring URLs
which include nothing but letters and numbers.

Using keywords in your URL can help boost ranking for specific words or phrases while also
making them easier for customers who use Google Search (or any other browser) to locate
information about products and services related specifically to their needs.

A good example of this is the URL www.example.com/store/cell-phones, which lets users know
right away that this site will likely carry cell phones in some form and therefore it is less time
consuming for them to find what they’re looking for than if the URL included nothing but letters
and numbers like http://www.example.com/0q3tt6y?-*[email protected]!

Difference between URL & URL slug

A URL is the entire web address of a web page, however, the URL slug is the last part of a full
URL. This means that it identifies what page you are on, not just how to get there from
somewhere else.

Poor URL Slugs

Example: https://kens.co/signup-u/contact-us/where/-47.26432,150.007324,-34.542762,-
174.836426/clicknow/

Poorly structured URLs can be very off-putting to a user, and they may not click through. This is
the reason why adding this kind of information on your site has been recommended for years
now – links like these have become commonplace in spam email messages, phishing attempts
or malware sites; so it’s important that you stay ahead of the game by ensuring that all links are
properly formatted.

For the best user experience and for indexing purposes, it is always worth trying to customize your
URL slugs. Make the slugs as simple as possible so users can find your pages with ease.

URL Best Practices

Start a URL with HTTPS

HTTP is a complicated and secured web protocol, and if you don’t have this security feature on your browser, it can cause major problems. For example, one out of every four people will not continue through to an unsecured website that their computer or phone has deemed unsafe because the message alerts them with warnings about potential privacy breaches.

A URL starting with HTTPS will not have that problem. It will alert customers and users alike to rest assured that they are on a secure website, before proceeding to your site.

Have a clear Domain

Adding a domain name to your brand is an easy way to make sure that you are easily found on the internet. For example, with ” https://www.brandoverflow.com” it’s clear where you’ll be going when clicking through because the company’s branding and URL address are similar in nature.

These days, domain names are everything when it comes to search engine ranking. Your website’s URL should be clear, direct, and easy for users and search engines alike to understand where they will be going when clicking through.

Use Subdomains

If you want to make things clearer and smarter, start adding subdomains for different web pages within your website. Like, a blog page, contact page, enterprise page, and any other page that allows the user to move from one experience and information to another, it needs to get a separate subdomain. 

If you want to read the latest articles and blogs on a website, then it is a good idea to add this subdomain: https://www.brandoverflow.com/blog/. This URL will take you directly to our blog with all of the recent posts.