What is Market Research & how to do it?

Market research is the process of understanding who your business is targeting so you can better position your marketing strategy. Marketers use geographic data, demographic information about customers and potential customers as well as psychographic factors to understand their target…

What is Semantic Search? Why is Semantic Search important?

What is Semantic Search? Semantic search offers the ability to find more personalized, meaningful, and relevant results for searchers through logic. Search engines use the context of queries such as location or previous searches in order to offer users what…

Google’s 5 Content Creation Tips

The battle for ranking is fierce. There are so many important factors to rank your content higher in SERPs, but it’s not easy and it won’t work if you just focus on one thing alone. In this blog, I will…

How to create an awesome meta description?

The meta description is a label of your website that helps you to increase CTR. Learn what is meta description, and how it can be optimized for better results. What is a meta description? The meta description is a short…

How to Detect and Improve Underperforming Content?

In the modern age of SEO, content is king. The best and most effective way to rank higher in SERPs these days is by churning out more and better-written material than your competitors. It’s not enough just to have a…

How to do a content audit?

A website is never complete without content on it. Whether you have a blog, an e-commerce store, or any other type of site, the most important thing to remember for anything that’s going to be successful online is quality written…

What are Long Tail Keywords? How to use them?

What are Long-Tail Keywords? Long-tail keywords are longer than normal keyword phrases. It consists of more than three keyword phrases up to five phrases. These are used to target specific audiences and to rank on voice searches. Like you want…

The beginner’s guide to link building

Link building is one of the most important aspects of SEO and can be a driving force for acquiring more traffic. When combined with strong technical foundations, on-page optimization, excellent content creation skills, as well as pleasing user experience design…